Gaming - Is the Mobile Gaming Industry About to Grow Even More?

Mobile gaming has experienced an explosion over recent years. It’s common for men and women of all ages to spend many hours playing strategy games, as well as indulging in a spot of video gaming and even bingo gaming throughout their working week.

(Photo Courtesy PhotoSkittle)

In fact, the average gamer is now 35 years old and plays video games five days a week, which ought to give you some indication of how lucrative this industry is: gaming appeals well beyond the realm of teenagers and is now a hobby that’s enjoyed by many men and women around in the UK.

(Courtesy Pexels - licensed under the Creative Commons Zero

However, what’s more telling is that 70% of the country are playing online games via their smartphones, which goes to show that the mobile gaming industry has the potential to earn a lot of money. But what’s going to happen to the mobile gaming industry? Is it about to grow even more, or will it run into problems? Let’s take a look at the predictions for three lucrative markets…

 

Mobile gaming in China

China leads when it comes to generating revenue from gaming, with an internet population of 788,770,000. China is the world’s number one consumer of mobile games and was worth 143.6 billion yuan at the end of 2015 (more than £6.5 billion).

 

And the market is only growing: it’s thought that the Chinese gaming industry is set to do so well due to the fact that it’s seen an entrance of traditional game developers (such as NetEase) move into the mobile gaming industry. Moreover, the wider use of 4G and WiFi combined with longer working hours is creating more demand for mobile gaming, so we’re likely to see 2016/2017 be another lucrative year for the industry.

 

Mobile gaming in the UK

Deloitte are predicting that mobile will become the leading games platform for UK gamers, generating a whopping £24 billion pounds (which is a 20% increase from the previous year). They also predict that there will be a huge amount of games on offer in app stores, given the fact that mobile games can be produced in a matter of hours rather than in years.

 

This is great news for players as we’ll have more choice than ever before, but it could be bad news for developers… Deloitte predict that the volume of mobile games on the market is going to make it harder for individual companies to stand out from their competition, so it might result in the top 1,000 gaming titles generating income for the top 20 publishers. Smaller game developers might struggle, or be forced to align their efforts with a major publisher.

 

Mobile gaming in the USA
The US gaming industry is set to follow a similar path to the UK: it’s a hugely profitable industry, yet big name companies such as Nintendo and Konami are being closely watched to see if their major mobile games do as well as hoped. Both brands are renowned for their success in developing traditional games, so it remains to be seen how well their mobile offerings are received by gamers. However, a key prediction to take note of is the fact that the definition of what’s considered to be a ‘mobile game’ will change, as console and PC companies are adapting their products to be streamed to a TV of the player’s choice. As Venture Beat put it, “it’s fair to say that gaming, and the culture around it, is increasingly likely to be mobile – whatever context it is initially developed for.  

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